Challenge
To craft a visual identity that reflects the warmth, reliability, and elegance of the guesthouse, while appealing to a diverse, international audience in a competitive hospitality market.
Research & Brand Direction
Conducted industry and competitor analysis to identify relevant visual trends and positioning opportunities.
Created moodboards and visual explorations to define the brand’s tone: modern, welcoming, and refined.
Logo Development
Designed a timeless logo combining a lighthouse, a local symbol of Plymouth, with a house silhouette to represent warmth and hospitality. This pairing visually reflects the guesthouse’s mission to guide and welcome travelers from near and far.
Chose a refined khaki and gold color palette to evoke a sense of elegance, calm, and trust -qualities essential to a premium accommodation experience.
Delivered versatile logo versions optimized for both digital and print use, ensuring consistency and clarity across all branded materials.
Brand Identity Design
Defined a cohesive brand system including color palette, typography, and graphic elements.
Developed a clean and consistent aesthetic that can scale across multiple touchpoints.
Print Collateral
Designed premium business cards to establish a professional presence with guests and partners.
Created a large standing banner for use at expos and local events, highlighting key messages and visual appeal.
