Redesigning a website to humanize the digital presence
Digital Transformation
WeAreManna
I collaborated with WeAreManna, a performance marketing agency, to redefine their digital presence. The project aimed to transition their website from a lead generation platform to a portfolio showcase that highlights their team, work, and culture, creating a human-centric and engaging experience for visitors.
Timeline
A 20-week journey from research and ideation to high-fidelity prototyping and final presentations, while working with multiple projects at the same time.
Background
Initially focused on generating leads, the website’s purpose shifted based on research insights. As WeAreManna acquired clients primarily through direct outreach, the website needed to function as a digital business card, fostering trust and highlighting their expertise, team, and successful projects. The redesign was tailored to appeal to young professionals, combining modern aesthetics with intuitive navigation.
This category details the step-by-step approach taken during the project, including research, planning, design, testing, and optimization phases.
Research & Discovery
Conducted usability testing and interviews to identify pain points such as hidden contact information and complex navigation.
Analyzed competitor websites for best practices in showcasing services and client projects.
Synthesized findings into actionable insights, creating personas and defining key design goals.
Ideation & Design
Generated ideas through sketching, brainwriting, affinity diagrams and co-creative workshops with stakeholders, resulting in concepts like team profiles, case studies, and a streamlined menu structure.
Developed wireframes, following the feedback created high-fidelity prototypes for critical pages: About Us, Contact, Case Studies, and Team Profiles.
Testing & Refinement
Iteratively tested prototypes with users to refine layouts and interactions. Performed A/B testing to gather empirical data on user preferences and behavior, enabling informed design decisions.
Focused on aligning with Manna’s brand identity while addressing usability challenges and user feedback.
The resulting website acts like a portfolio showcase that accurately represents the company's identity and fosters a genuine, human-like connection with clients.
Human-Centric Design
Team member profiles, client testimonials, and real-life stories.
Intuitive Navigation
A reorganized menu structure prioritizing key sections like Our Team and Case Studies.
Case Studies Showcase
Dedicated pages to highlight successful projects, with detailed insights into challenges, strategies, and results.
Brand Connection
I proposed renaming the "Team" page to "Our Humannas" as a playful word game, inspired by the brand name Manna. This created a stronger emphasis on the personal connection between the brand and its people, building a sense of community and approachability.
Here, the outcomes and achievements of the project are highlighted, including improved usability, engaging visitor experience and stakeholder satisfaction.
Improved Usability
Enhanced navigation and contact accessibility resolved critical pain points identified during usability testing.
Engaging Visitor Experience
New elements like interactive team profiles and case studies fostered a stronger sense of connection and trust with the brand.
Stakeholder Satisfaction
The final design aligned with Manna’s goals, earning praise for its balance of visual appeal and functionality.