internship
Designing for Diverse Audiences
COMPANY
Creative Clicks
YepAds
ROLE
Digital & Brand Designer
EXPERTISE
Graphic Design Branding
Animation
Social Media Design
Print Design
time period
Feb - June 2024
During my time at Creative Clicks, I had the unique opportunity to design for multiple brands under the company’s umbrella, including Creative Clicks itself and YepAds, a completely distinct brand with its own identity.
At Creative Clicks, I focused on creating a cohesive brand presence through designs for both print and digital media, including banners, flyers, posters, and social media content. I also developed newsletters and event materials, ensuring timely and impactful communication.
In parallel, I worked with YepAds, where my design approach needed to adapt to a different target audience and brand personality. My responsibilities here spanned a diverse range of graphic design tasks, such as crafting business cards, creating engaging newsletters, and producing dynamic animations to amplify their digital presence.
Challenge
Managing multiple brand identities and creating designs that were not only visually distinct but also aligned with each brand’s unique voice and goals.
Brand Consistency
Ensured alignment with Creative Clicks’ established branding guidelines.
Collaboration
Worked closely with marketing and event teams to conceptualize campaigns and event designs.
Content Creation
Produced high-quality social media content, newsletters, and event assets.
Tailored Design Approach
Studied YepAds’ brand identity and tone to ensure designs resonated with their audience.
Business Essentials
Designed business cards to create a professional and lasting impression.
Engagement Strategies
Developed newsletters and dynamic animations to enhance stakeholder engagement and digital reach.
For Creative Clicks:
Established a cohesive visual identity across social media, newsletters, and event materials.
For YepAds:
Delivered creative assets that embodied the brand’s vibrant, energetic personality while maintaining professionalism.
Strengthened brand recognition and engagement for both Creative Clicks and YepAds.
Enhanced stakeholder communication with well-designed newsletters for both brands.
Received positive feedback for innovative business cards, social media content, and animations tailored to YepAds’ audience.
Working simultaneously on two distinct brands, Creative Clicks and YepAds, refined my ability to adapt design strategies to different brand identities. This experience highlighted the importance of understanding each brand’s unique voice and delivering designs that not only resonate with the target audience but also achieve the brand's business objectives.